Discover the next generation of lead generation with Mike Adams, founder of Introstars. In this episode of Edge of Growth, Mike reveals how warm introductions, referral programs, and leveraging super connectors can transform your go-to-market strategy. Learn why trust beats cold outreach and how to operationalize relationships to drive real results

Want to improve your revenue flow? Complete the ⁠⁠Sales Process Health Check⁠⁠ for instant insights.

This week on The Edge of Growth, Hannah Ajikawo dives into the art and science of identifying and engaging the right audience with special guest Jemi Crooks, founder of the Thinkfluencer Lab. Jemmi, a consumer psychologist with over 15 years of experience across B2C and B2B, shares her expertise on redefining thought leadership and unlocking the secrets to building authentic, impactful connections.

Together, Hannah and Jemmy explore:

• Why understanding both your buyer and their end customer is critical for success.
• How to go beyond firmographics and uncover deeper human insights about your target audience.
• The importance of knowing your "why" and how to articulate the unique value you bring to your market.
• How companies can empower employees to share authentic stories and act as influencers to drive brand trust.
• Why efficient growth in 2025 requires businesses to slow down, reflect, and refine their strategies.
• The role of AI in shaping the future of sales and engagement while maintaining the human connection.

Whether you’re a business leader, marketer, or an ambitious professional aiming to elevate your thought leadership, this episode is packed with practical takeaways and inspiration to help you identify your ideal audience and engage with impact.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

In this week’s Edge of Growth, host Hannah Ajikawo welcomes Kerry Curran, founder of Revenue-Based Marketing Advisors, to unpack one of the hottest topics in B2B growth: how to successfully move upmarket and drive high-consideration purchases.

With over 20 years of experience working with Fortune 500 companies, Kerry shares actionable insights on how scale-ups can navigate the complex process of selling to enterprise customers and transform their go-to-market strategies. Together, Hannah and Kerry explore:

• What defines a high-consideration B2B purchase and why it requires a distinct approach.
• Why moving upmarket must be a company-wide initiative and not just a sales tactic.
• How to get into the buyer’s consideration set and stay top of mind for future opportunities.
• Tactics to shorten sales cycles and remove friction in the buyer’s journey.
• The importance of operational readiness, trust-building, and aligning with enterprise expectations (think security, data privacy, and DEI initiatives).
• How to empower internal teams to act as thought leaders and drive influence in your market.

Packed with examples, practical advice, and insights on marketing and sales alignment, this episode will give you the roadmap you need to confidently approach enterprise sales and unlock sustainable growth.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

In this episode of Edge of Growth, host Hannah Ajikawo sits down with Konnor Anderson, VP of Worldwide Sales at Zluri, to explore how partnerships can unlock growth within your existing accounts and fuel long-term success. They dive into the evolving role of ecosystems and how businesses can leverage partnerships to stay competitive in today’s complex market landscape.

Key discussion points include:

• Understanding the different types of partnerships: resale, referral, managed services, and system integrators.
• Strategies to co-create value and align partnership goals for win-win-win outcomes.
• How to integrate partnerships into your go-to-market motion to increase deal velocity, close rates, and customer retention.
• Practical advice on leveraging partnerships for both upmarket and downmarket growth.

Connor shares his experience in the cybersecurity space, where 90% of revenue flows through the channel, and provides actionable insights for leaders looking to build stronger, more impactful partner relationships.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

In this episode of Edge of Growth, host Hannah Ajikawo sits down with Ryan Bostick, CVO of Finding Engineered Solutions, to explore the power of partnering with customers to accelerate growth. Ryan shares his expertise on how digital engineers are revolutionizing the manufacturing and engineering industries, replacing lost veteran knowledge with innovative solutions to solve real-world challenges.

They discuss:

• Why partnering with customers goes beyond transactional selling.
• The importance of deep discovery in uncovering the root problems.
• How digital tools can transform the way companies design and deliver products.
• Practical advice for building lasting, symbiotic relationships with customers.

Whether you're a sales leader, growth strategist, or simply curious about the intersection of technology and customer engagement, this conversation is packed with insights to inspire and guide your growth strategy.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

In Episode 30 of A Buyer's World, Hannah Ajikawo and Blue Bowen from G2 explore how digital sales rooms (DSRs) are transforming B2B sales. From centralising communication to tracking buyer intent, they discuss why DSRs are becoming essential tools for modern selling.

Key Topics:

• What are DSRs, and how do they work?
• Why seamless buyer experiences drive deal success.
• Using DSRs to adapt to evolving buying committees and needs.

Takeaways:

• Streamline your sales process and make buying easier for your prospects.
• Build trust and win deals faster with transparent, data-driven tools.

Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.

In this value-packed episode, Hannah Ajikawo teams up with Martin Huntbach, co-founder of Jammy Digital and CMO of ScoreApp, to break down the art and science of content creation. Whether you're a B2B consultant or a service provider, you'll discover how to craft content that communicates effectively, converts leads, and builds lasting authority.

Key Highlights:

• Why content is more about communication than quantity.
• The "Content Fortress" framework: how to align your goals with the right types of content.
• Why publishing content is more powerful than verbal persuasion.
• Case studies on how targeted content builds trust and accelerates sales.
• The underestimated role of pricing and scarcity in converting high-ticket clients.

Bonus:
Learn how to leverage tools like ScoreApp to pre-qualify leads and drive inbound interest.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

Hannah Ajikawo teams up with Martine Blinder, CEO and founder of Symbe, to discuss the art of value selling and crafting ROI-driven business cases. Learn why traditional ROI calculators fall short, how to identify real buyer pain, and how co-creating business cases with prospects can transform deal outcomes.

Key Takeaways:

• Why value selling starts with uncovering true buyer pain.
• How to co-create a business case that champions can present with confidence.
• The difference between assumed, perceived, and real value—and why it matters.

Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.