In this episode of Marketing Over Chai, Ashly Mellor shares her unconventional career journey from a non-traditional education to becoming a data-driven marketing strategist. We talked about the importance of storytelling in marketing, how data has transformed marketing strategies, and the resilience required to navigate challenges in the industry. Ashly emphasizes the need for marketers to focus on their goals, leverage data effectively, and continuously adjust their strategies for success. KEY LEARNINGS Ashley credits her husband for supporting her career journey. Her high school experience shaped her passion for advocacy and education. Motherhood taught her to be an advocate and learn continuously. She discovered her love for branding while working at her old high school. Data became a passion when she worked as a marketing manager for a food scientist. Ashley emphasizes the importance of storytelling in marketing. She believes in the power of data to drive marketing strategies. Marketers should focus on their goals and avoid getting overwhelmed by data. Resilience is key in navigating the ups and downs of marketing campaigns. Continuous testing and adjusting are essential for successful marketing. Authenticity and value are crucial in marketing. Continuous learning is essential for success in marketing. AI is becoming increasingly important in advertising strategies. Work-life balance is challenging but can be achieved with the right approach. Networking can lead to valuable insights and opportunities. Data analysis should focus on understanding human behavior. Smaller businesses face unique challenges in the digital space. Community engagement can be a powerful motivator in personal projects. Finding a rhythm that works for you is key to fulfillment. CHAPTERS 00:00 The Journey Begins: Ashley's Career Path 10:08 The Art of Storytelling in Marketing 20:05 Data-Driven Marketing: A Game Changer 30:02 Navigating Challenges: Resilience in Marketing 34:17 The Evolution of Marketing Tools 37:02 Networking and Continuous Learning 38:49 The Role of AI in Marketing 44:11 Work-Life Balance in Marketing 48:37 Passions Beyond Marketing Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai 📸 Instagram: https://www.instagram.com/marketingoverchai 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai Connect with Ashly: 💼 LinkedIn: https://www.linkedin.com/in/ashlymellor/ 🌐 Company website: https://www.staffingindallas.com 🎃Tyler Halloween House: https://tylerhalloweenhouse.com Subscribe to Marketing Over Chai on YouTube and never miss an episode: https://www.youtube.com/@MarketingOverChaiPodcast For Collaborations or Sponsorships, Contact Us: 📧 marketingoverchai@gmail.com Keywords: marketing, storytelling, data-driven, career journey, resilience, branding, political campaigns, online education, advocacy, community engagement, marketing challenges, authenticity, data analysis, AI in marketing, work-life balance, networking, continuous learning, marketing tools, storytelling, community engagement #marketingoverchai #marketingtips #marketingpodcast #podcast #careerjourney #worklifebalance #marketing #data #storytelling #dataandsroeytelling #storytelling #Datainmarketing ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________

In this episode of Marketing Over Chai, Kate interviews Mary Luz Mejia, Canada's first Level 3 IICCT certified chocolate taster and educator. Mary Luz shares her unique career journey from journalism to content marketing, emphasizing the importance of storytelling in marketing. She discusses her passion for chocolate, her certification journey, and the complexities of the chocolate marketing landscape, including the challenges of greenwashing and the significance of supporting local, quality chocolate producers. We also talk about seasonal trends in chocolate consumption, the differences between artisan and mass-market chocolate, and the importance of ethical sourcing. She emphasizes the need for small chocolate brands to tell their unique stories and engage consumers through tastings. The discussion also touches on work-life balance in the industry and offers advice for aspiring marketers looking to enter niche markets. Key Takeaways: Mary Luz transitioned from journalism to marketing, leveraging her storytelling skills. The chocolate industry is complex, with many brands engaging in greenwashing. Storytelling is crucial in content marketing, making it more relatable and engaging. Her certification as a chocolate taster deepened her understanding of cacao and chocolate. Supporting local chocolate makers can lead to better quality products. The importance of knowing where your chocolate comes from and its production process. Consumers should be aware of the difference between craft chocolate and mass-produced options. Chocolate tasting is an art that involves understanding flavor profiles and origins. The chocolate marketing landscape is diverse, with luxury and everyday options available. Learning is a lifelong journey, and it's never too late to pursue new passions. Chocolate consumption peaks during colder months. Artisan chocolate brands differentiate through storytelling. Tasting is essential for consumers to appreciate quality chocolate. Support local chocolate makers for better quality and ethics. Big brands often mislead consumers with marketing tactics. Healthy work-life balance is crucial in the chocolate industry. Setting boundaries in corporate environments is important. Networking and finding your niche community can lead to success. Transparency in sourcing can build consumer trust. The chocolate industry is evolving with a focus on ethical practices. Chapters 00:00 Mary Luz' career journey 06:52 Transitioning from Journalism to Marketing 12:46 The Power of Storytelling in Marketing 18:42 Becoming a Certified Chocolate Taster 25:32 Navigating the Chocolate Marketing Landscape 30:40 Craft Chocolate: Quality Over Quantity 36:13 Artisan vs. Mass Market Chocolate 41:05 Consumer Preferences and Ethical Trends 48:32 Marketing Strategies for Small Chocolate Brands 52:07 Work-Life Balance in the Chocolate Industry 59:43 Advice for Aspiring Marketers in Niche Markets Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai 📸 Instagram: https://www.instagram.com/marketingoverchai 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai Connect with Mary Luz: 💼 LinkedIn: https://www.linkedin.com/in/mary-luz-mejia/ 📸 Instagram: https://www.instagram.com/mlmejia123/ Read her article in the Globe and Mail: Subscribe to Marketing Over Chai on YouTube and never miss an episode: https://www.youtube.com/@MarketingOverChaiPodcast For Collaborations or Sponsorships, Contact Us: 📧 marketingoverchai@gmail.com Keywords: Mary Luz Mejia, chocolate marketing, content marketing, storytelling, chocolate tasting, career transition, food industry, marketing trends, bean to bar, craft chocolate, consumer awareness, chocolate, artisan chocolate, seasonal trends, marketing strategies, work-life balance, consumer preferences, ethical chocolate, small businesses, chocolate tasting, chocolate industry ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________

In this episode of Marketing Over Chai, Kate interviews Ketaki Chande, who shares her journey from marketing to product management. Ketaki discusses the importance of customer feedback in product development, the challenges of cross-functional collaboration, and the emerging trends in product management, particularly the impact of AI. She emphasizes the need for continuous learning and communication in the evolving landscape of product management. In this conversation, Kate and Ketaki explore the intersection of technology and personal experiences in product management. They discuss the evolution of design tools, the importance of leveraging AI for productivity, and the necessity of maintaining a work-life balance. Ketaki shares her passion for problem-solving in product management and reflects on her favorite projects. They also talk about endometriosis, emphasizing the need for support and understanding for those affected by this condition. Chapters 00:00 Introduction 00:45 Career journey 06:44 ICE BREAKER 09:33 Ketaki discusses the State of the industry Key Takeaways: Ketaki transitioned from marketing to product management due to an incidental opportunity. Customer feedback is crucial for shaping product roadmaps and features. Cross-functional collaboration is essential but can be challenging due to differing priorities. AI is revolutionizing product management by automating tasks and providing insights. Continuous learning through online courses and networking is vital for career growth. Sales teams provide valuable insights that can enhance product research. Understanding user personas and market research is key for product managers. Effective communication helps align cross-functional teams towards common goals. Building a portfolio can help those transitioning into product management. Emerging technologies are enhancing product capabilities and user experiences. AI tools can enhance productivity and creativity. It's essential to maintain control over AI technologies. Work-life balance requires setting clear boundaries. Problem-solving is a key motivator in product management. Endometriosis awareness is crucial for women's health. Personal experiences shape our professional journeys. Continuous learning is necessary in a changing work environment. AI will change job roles but not eliminate them. Creating supportive communities is vital for health issues. Awareness can empower the next generation. Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai 📸 Instagram: https://www.instagram.com/marketingoverchai 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai Connect with Ketaki: 💼 LinkedIn: https://www.linkedin.com/in/ketaki-chande/ Subscribe to Marketing Over Chai on YouTube and never miss an episode: https://www.youtube.com/@MarketingOverChaiPodcast For Collaborations or Sponsorships, Contact Us: 📧 marketingoverchai@gmail.com Keywords: marketing, product management, customer feedback, cross-functional collaboration, Ketaki Chande, AI trends, career transition, product development, market research, product strategy, industry challenges, AI, product management, work-life balance, endometriosis, design tools, productivity, technology, personal growth, awareness, problem solving, small business marketing, digital marketing strategies, AI in marketing, diversity in marketing, future marketing trends, work-life balance for marketers ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________ #MarketingOverChai #KetakiChande #ProductManagement #MarketingToProduct #CustomerFeedback #ProductDevelopment #CrossFunctionalCollaboration #AIInProductManagement #ContinuousLearning #CommunicationSkills #TechnologyAndPersonalExperience #DesignTools #ProductivityWithAI #WorkLifeBalance #ProblemSolving #EndometriosisAwareness #CareerGrowth #OnlineCourses #Networking #UserPersonas #MarketResearch #EffectiveCommunication #BuildingPortfolio #EmergingTechnologies #AIForProductManagement #UserExperience #InnovativeProductManagement #WorkBoundaries #HealthAwareness #WomenInHealth #WomenInLeadership #SupportiveCommunities #AIImpactOnJobs #PersonalJourney #ProfessionalDevelopment #ProductManagementTrends #AIAndProductivity #EmpoweringCommunities #NextGenerationAwareness #HealthSupport

In this episode of Marketing Over Chai Podcast, host Kate sits down with Elisha Gada, Meta’s marketing manager for small businesses. They discuss Elisha’s inspiring career journey—from copywriting to digital marketing—and explore the unique challenges and opportunities small businesses face today.

Elisha shares her experiences working with small business marketing campaigns, highlighting how AI tools are transforming the landscape. The conversation covers future marketing trends, the importance of diversity and inclusion in campaigns, and the value of knowing your customers. Elisha also provides insights into balancing a demanding marketing role with personal passions like fitness, emphasizing the importance of health and well-being.

Key Takeaways:

Elisha's journey from copywriter to digital marketing expert for small businesses.

Why an online presence is critical for small business success.

How small businesses can leverage AI for marketing and growth.

The power of community building in strengthening brand loyalty.

How diversity in marketing campaigns can change societal dynamics.

The significance of work-life balance in a fast-paced marketing role.

Why understanding your customer is key to effective marketing strategies.

The importance of DEI in the workplace, Elisha’s passion for fitness and maintaining a healthy work-life balance.

How impactful marketing campaigns can leave a lasting impression on brands.

The ability of marketing to empower and transform small businesses.

Connect with Us:

🌐 Website: https://marketingoverchai.com/

🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai📸

Instagram: https://www.instagram.com/marketingoverchai💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/

🎥 TikTok: https://www.tiktok.com/@marketingoverchai

Connect with Elisha:

💼 LinkedIn: https://www.linkedin.com/in/elishagada/

📸 Instagram: https://www.instagram.com/ElishaGada

Subscribe to

Marketing Over Chai on YouTube and never miss an episode: https://www.youtube.com/@MarketingOverChaiPodcast

For Collaborations or Sponsorships,

Contact Us:📧 marketingoverchai@gmail.com

Keywords:small business marketing, digital marketing strategies, AI in marketing, diversity in marketing, future marketing trends, work-life balance for marketers, Elisha Gada, Meta marketing, online presence for small businesses, community building in marketing, marketing campaigns, digital marketing podcast, marketing for small businesses ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________

In this episode of Marketing Over Chai, host Kate interviews Joyeeta Ray, a versatile marketing professional with a rich background in journalism, advertising, and SEO. Joyeeta shares her journey from print to digital content, highlighting the challenges and learning experiences she faced while navigating different cultures across various countries. Her career evolved with the changing content landscape. With beginnings in print and advertising, she had to adapt to an wholly digital space when she moved from Asia to Canada. Its interesting to see how the core skills of a journalist shine through in todays SEO driven content space. The conversation reflects the power of journalism in community representation, the importance of adaptability in marketing, and the evolving landscape of content creation in the digital age. Joyeeta also talks about current marketing trends and the skills necessary for success in the industry. KEY TAKEAWAYS Joyeeta Ray emphasizes the importance of listening and connecting with grassroots communities. The journey of a woman in marketing often involves navigating cultural and professional challenges. Journalism has the power to make invisible communities visible. Adapting to new environments is crucial for personal and professional growth. Cultural differences significantly impact marketing strategies and audience engagement. The shift from print to digital content requires unlearning and relearning skills. AI is expected to play a significant role in the future of marketing. Sensitivity is a vital skill for marketers to connect with diverse audiences. Community representation in journalism can change perceptions and foster understanding. The evolution of content creation requires balancing the needs of people and search engines LET'S CONNECT Connect with Joyeeta Joyeeta's LinkedIn: https://www.linkedin.com/in/joyeetaray/ North American Bengali Conference - https://nabc2025.ca/ Joyeeta's painting son pinterest - https://in.pinterest.com/joyeetaray/ Twitter: @joeyday20 Her books: Time for a tale and Tales never told: https://www.amazon.com/Time-Tale-Joyeeta-Dutta-Ray/dp/817167593X My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com KEYWORDS marketing, content evolution, SEO, journalism, cultural differences, digital marketing, expat experience, community representation, advertising, trends, marketing in Canada, marketing careers, career journey ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________

In this episode of Marketing Over Chai, Almira Bardai shares her remarkable career journey from running a successful PR agency to coaching entrepreneurs. She discusses the importance of cultural sensitivity in brand building, the challenges faced by women in leadership, and the evolving role of influencers in marketing. Almira emphasizes the need for authenticity in inclusive marketing and offers valuable insights on scaling businesses while maintaining work-life balance. Her journey is a testament to resilience, adaptability, and the power of storytelling in the marketing landscape. Key takeaways Internships and volunteer experience are invaluable for career growth. Cultural sensitivity is crucial in global brand marketing. Storytelling remains a key element in effective marketing. Women in leadership often face unique challenges and biases. Inclusive marketing requires authenticity and true representation. Scaling a business involves understanding personal values and joy in work. Managing client expectations is essential in marketing. The role of influencers is evolving towards authenticity and relatability. Work-life balance is achievable with intentional planning. Coaching can enhance personal and professional growth. LET”S CONNECT Connect with Almira Almira's LinkedIn: https://www.linkedin.com/in/almirabardai/ Almira's Podcast: https://open.spotify.com/show/1V6LVlnE87vk51bj25p65H?si=77fb32ebf0c5494b My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com Keywords: PR, brand building, entrepreneurship, PR agency, women in leadership, marketing trends, cultural sensitivity, scaling businesses, work-life balance, coaching, personal growth, Canada, marketing in Canada, women in business, brown women in leadership ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________

In this episode of Marketing Over Chai, host Kate interviews Larissa Pereira, a seasoned B2B marketer with extensive experience in tech and cybersecurity. They discuss Larissa's journey into B2B marketing, common misconceptions about the industry, the challenges marketers face, effective lead generation strategies, and the importance of measuring campaign success. Larissa shares insights on the tools she finds valuable, how she stays updated with marketing trends, and her thoughts on the future of B2B marketing. The conversation also touches on work-life balance and the significance of creativity in marketing, culminating in Larissa's passion for painting. takeaways KEY LEARNINGS B2B marketing is about providing value to other businesses. Misconceptions about B2B often stem from its perceived seriousness. Attribution in B2B marketing is complex due to lengthy buying cycles. Account-based marketing is becoming more important in lead generation. Conversions and pipeline metrics are crucial for measuring success. Tools like HubSpot and Sixth Sense are valuable for B2B marketers. Staying updated requires networking and following industry leaders. The B2B landscape is evolving with shorter buying cycles possible. Work-life balance is essential for maintaining creativity and productivity. Creativity, such as painting, can enhance a marketer's perspective.

Watch on YouTube: https://youtu.be/ueKNDYTSJKM LET”S CONNECT

Larissa's LinkedIn: https://www.linkedin.com/in/mslarissapereira

Check out Larissa's Art: https://www.instagram.com/livelaughlovelari My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/sh... Instagram: / marketingoverchai LinkedIn: / kate-fernandes TikTok: / marketingover. . SUBSCRIBE SO YOU DON”T MISS AN EPISODE YouTube / @marketingoverchaipodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com Keywords B2B marketing, lead generation, measuring marketing, conversion rates, marketing insights, B2B insights, marketing trends, digital marketing, campaign success, marketing tools, work-life balance, marketing advice, creativity in marketing, marketing misconceptions, Marketing Over Chai, Content Writing, India to Canada, Career Journey, Immigration, Ireland. _______________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ----------------------------------------------- #B2BMarketing #podcast #marketingcommunication #insights #career

In this episode of Marketing Over Chai, host Kate speaks with Kendall Breitman, a community manager at Riverside FM, about her journey from journalism to community building in the podcasting space. They discuss the importance of storytelling, the role of AI in marketing, and the challenges of managing a diverse community. Kendall shares insights on fostering user-generated content, the significance of personal connections, and strategies for aspiring marketers. The conversation emphasizes the need for empathy and understanding in marketing, as well as the importance of work-life balance. Takeaways Building a community requires understanding and empathy. AI tools can streamline the creative process for marketers. Diversity in storytelling enriches community engagement. User-generated content fosters a sense of ownership. Personal connections enhance community involvement. Work-life balance is crucial in a demanding field. Community marketing is an emerging trend, worth investing in. Ceramics is a passion that helps Kendall unwind. Empathy is key to effective marketing strategies. LinksKendall's LinkedIn: https://www.linkedin.com/in/kbreitman/Riverside's Conversation Creator's FB page: https://www.facebook.com/groups/264571558188791 LET”S CONNECT My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/sh... Instagram: / marketingoverchai LinkedIn: / kate-fernandes TikTok:https://www.tiktok.com/@marketingover... SUBSCRIBE SO YOU DON”T MISS AN EPISODE YouTube / @marketingoverchaipodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com _______________________ Keywords community building, podcasting, marketing, AI tools, diversity, user-generated content, work-life balance, community management, storytelling, engagement, riverside, empathy in marketing, immigrant women, women in marketing, community manager, online community building. ----------------------------------------------- Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ----------------------------------------------- #marketingoverchai #marketingpodcast #podcast #northamerica #canada #interview #communitymanager #digitalmarketing