In this episode of Marketing AI Radio, we dive into the practical applications of AI in marketing and how to align AI innovations with your business goals. We discuss setting tangible objectives, the role of OKRs, and various AI tools that can help with content creation, personalization, data analysis, and marketing automation.

Learn how to become a masterful conductor of your AI marketing symphony! Introduction The Importance of Strategy in AI Marketing Setting Tangible Goals with OKRs AI in Content Creation Personalized Customer Experiences AI in Data Analysis Marketing Automation with AI AI as an Augmentation Tool

Your AI Marketing Journey In this episode of Marketing AI Radio, we explore Melissa Reeve's insightful article 'From Vision to Reality: Planning Your AI Journey in Marketing.' Our hosts delve into practical frameworks and strategies to help marketing leaders embrace AI, from experimentation and piloting to scaling and transforming their businesses.

Learn how to strategically implement AI tools, prioritize effectively, and prepare your team for an AI-driven future.

00:00 Introduction

00:13 Article Discussion: From Vision to Reality

00:39 Reeve's Framework

01:16 Phase 1: Experimentation and Piloting

02:42 Importance of Data and Strategy

03:26 Phase 2: Scaling Up

04:30 Phase 3: Business Acceleration and Transformation

05:30 Prioritizing and Organizational Readiness

07:17 Empowering Your Team

08:32 Conclusion

Developing Marketing Teams Ready for AI

In this episode, the hosts delve into the human aspects of integrating AI into marketing teams. They discuss insights from an article by Melissa Reeve, focusing on the importance of building a supportive company culture, creating an AI council, encouraging experimentation, and considering ethical implications.

In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel from Agile Marketing Alliance speak with Emily Sheridan, the Senior Marketing Operations and Creative Manager at Noodles & Company. Emily discusses her journey into Agile marketing, the importance of focusing on value and mindset, and the impact it has had on her team's productivity. She highlights the successful implementation of pilot projects, the significance of retrospectives, overcoming roadblocks, and the integration of Agile methodologies with external agencies. Metrics showcasing their improvement in time to market and collaboration are also shared, providing valuable insights for teams considering Agile practices.

00:00 Introduction to the Modern Marketing Podcast
00:21 Guest Introduction: Emily Sheridan from Noodles Company
00:42 Emily's Journey to Agile Marketing
01:53 Starting Agile at Noodles Company
05:22 Pilot Program Success: National Dessert Day
07:03 Wins and Learnings from Agile Implementation
09:34 Challenges and Roadblocks in Agile Adoption
12:52 Metrics and Results of Agile Practices
15:11 Future Plans and Integrating External Agencies
17:49 Conclusion and Final Thoughts

Join the Agile Marketing Alliance at: http://www.agilemarketingalliance.com

In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions.

The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing.

Teresa sprinkles in real-world stories to bring her points to life.

00:00 Introduction
02:43 Agile Across Different Functions
05:52 Training for a New Mindset
07:30 Role Modeling in Agile Coaching
10:33 Change Over Time in Agile
14:29 Biggest Mistakes in Agile Adoption
21:32 Delivering Value in Marketing

In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with Fred Pernet, an agile coach, currently with Aviva.

The conversation covers Fred's journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a VUCA (volatile, uncertain, complex, and ambiguous) environment, and how Agile methodologies can address these issues. The podcast delves into the principles of value, flow, and quality to improve marketing processes, emphasizing the shift from push to pull systems for better capacity management and reduced context switching.

Fred shares insights on the importance of making work transparent, limiting work in progress, and the mindset shift necessary at personal, team, and organizational levels to create a sustainable marketing pace.

The episode also introduces the Agile Marketing Alliance's Five Day Challenge to help listeners start managing their workloads more effectively.

00:00 Welcome to the Modern Marketing Podcast
00:41 Fred Pernet's Journey to Agile Marketing
02:21 The Overwhelm in Digital Marketing: Causes and Agile Solutions
06:52 Capacity Management: Supply, Demand, and Agile Principles
12:07 Implementing a Pull System in Marketing
18:17 Addressing Emotional and Social Aspects of Agile Transformation
21:14 Cultural Shifts for Sustainable Agile Marketing
23:42 Practical Steps to Create a Pull System and Reduce Overwhelm
25:26 Closing Thoughts and Resources

In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing. Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies for aligning marketing strategies with business outcomes, and the importance of speaking the language of business to the C-Suite. Furthermore, they delve into how agile marketing principles and servant leadership can empower teams and foster an environment conducive to experimentation and innovative thinking, ultimately driving business success. Uhlir also shares practical advice on dealing with data overwhelm and tips for those without a quantitative background to leverage analytics effectively.

00:00 Welcome to the Modern Marketing Podcast
00:35 Kurt Uhlir's Unconventional Journey to Marketing
03:26 The Revenue-Centric CMO: Aligning Marketing with Business Objectives
07:42 Building Trust and Predictability in Marketing Programs
08:52 Agile Marketing: Flexibility, Experimentation, and Data-Driven Decisions
15:32 Creating a Culture of Experimentation and Learning
18:00 Navigating the Data Overload in Marketing
22:41 Leadership and Agile Marketing: Fostering an Environment for Growth
25:19 Closing Thoughts and Thanks